Meet the newest member of the Stand Agency team!
Here are some of our latest obsessions, successes and joys.
Who would’ve thought it? Stand Agency and Anchor Trust have done it again – we’ve won another award for our brilliant campaign Standing Up 4 Sitting Down!
After winning this year’s CIPR Excellence Award for Best Use of Media Relations, we have now gone on to win the PRCA Dare Award for Best Use of Media Relations (one of the most prestigious categories in the sector, might I add!). At Stand, we’re really proud of our track record of communicating issues that are at the heart of our society, and this award is testament to that.
Meet the newest member of the Stand Agency team!
Every month we compile a few of our favourite #CrackingClientCoverage and social success stories – here are our picks for June.
Social mobility has been in the news this month with the report from the Social Mobility Commission. One of our clients, City Year UK, addresses the issue of social mobility head-on through their programme of placing volunteers in schools in deprived areas. On the back of this report, we secured two thought leadership pieces for Sophie Livingstone, the Chief Executive of City Year in The Independent and The Times Educational Supplement.
Last Saturday wasn’t a regular Saturday evening. I spent the evening with two of my biggest female role-models – Sheryl Sandberg and Malala Yousafzai. I don’t think either of them need any introduction. The talk, organised by Intelligence Squared, was on the topic of ‘facing adversity, building resilience and finding joy’ – all hugely relevant topics for these uncertain political times we live in.
Sheryl’s talk offered a really useful ‘life toolkit’ so I wanted to share some of the key points that I took away: Read more “Facing adversity, building resilience and finding joy”
Well it’s been another eventful June, and we’re only half-way through! We have a hung parliament, or maybe not – we’ll find out next week if the DUP emerge as the Conservative’s ace in the hole. For now, the UK is left dangling in an all-too-familiar state of political limbo. But in the world of PR, there’s no time for complacency. Read more “PR and politics”
This year we have been working with the British Tomato Growers’ Association to encourage people to buy British in the lead up to and during its British Tomato Week (22-28 May).
Starting our outreach in January, our strategy involved three main tactics:
- Inspiring Brits to use British Tomatoes in their cooking: To inspire Brits to cook with locally grown tomatoes during the week, we worked with a top recipe developer and a renowned food photographer to shoot six delicious family friendly recipes using fresh British tomatoes. These recipes were then pitched to newspapers and consumer magazines.
- Creating a news story: To capture the attention of the national media, we commissioned a survey that looked into people’s attitudes towards buying British produce post-Brexit. We used key news-hooks such as the recent Spanish vegetable crisis in our research to ensure the story felt new and current.
- Amplifying through social media: After launching a British Tomatoes Instagram account and refreshing the existing Twitter account, we reached out to key social media influencers and companies with large online profiles asking them to get behind the week’s hashtag. We managed to secure #BritishTomatoWeek posts from a number of influential food accounts – including all the major supermarkets.
Here is our favourite piece of coverage, and the good news is that we’ve heard from our client that British tomato sales are on the up!
ITV This Morning
Stand Agency, award winners! We are very excited to have won Best Use of Media Relations at last night’s CIPR Excellence Awards for our work on Anchor’s Standing up 4 Sitting Down campaign!
Standing Up 4 Sitting Down is an important campaign that aims to increase awareness of a little-understood issue facing older people in the UK – the lack of seating on the high street which is deterring older people from getting out, increasing loneliness and isolation, and seeing the economy lose out on £3.8 billion each year.
May was a month of more cracking client coverage. Here is a roundup of the best bits.
City Year UK
City Year UK research hit the headlines this month as they called for the campaigning parties in June’s election to support apprenticeships and other forms of employee training. This fantastic City A.M. piece came at the beginning of Learning at Work Week, placing City Year UK at the forefront of volunteering opportunities for young people in the UK. City A.M. continued to cover the story the next day as well!
On Thursday 25th of May Stand Agency staff were whisked off to Suffolk’s incredible Wilderness Reserve for its annual away day.
Set in the Walled Garden of the estate, it was great to get a recap of Stand Agency’s successes this past year and hear the business plan for the years to come.
Luckily for us Mother Nature put on her summer best and the sun shone all weekend. From alfresco dinners, bike rides and wine tastings to bonfires and sunny swims – here are some of our favourite snaps from Stand’s Big Weekend: