This year has encompassed #MeToo and #TimesUp, the phasing out of Grid Girls and the publication of gender pay gaps; the battleground of gender equality is constantly gaining momentum. This leaves brands in a quandary, to overlook International Women’s Day looks stuffy, but by engaging with the day they open themselves up to debate on their motivation, and on their methods.
Here are some of our latest obsessions, successes and joys.
We are on the hunt for an Account Manager with an entrepreneurial streak; an ambitious team player who nurtures their team and works collaboratively. This role involves working across corporate, consumer and third sector clients to change perceptions and behaviour.
We are looking for a talented Account Executive to work across our corporate, consumer and charity clients. The role will involve meaty, issues-based campaigns – from what the energy sector needs to do next to getting more people to push themselves and take on a challenge.
Working with Florismart and The British Florist Association, our PR work focuses on raising awareness of the UK’s independent floristry industry, highlighting the skilled craft of floristry. In turn, we want to encourage Brits to value and favour the work of their local high street florists over supermarket alternatives.
With Valentine’s Day being such a key moment for florists all over the country, we used the day to draw attention to independent florists. Read more “Putting local florists at the heart of Valentine’s Day”
On Tuesday 6th of February more than six months of planning came to a head as Safer Internet Day was celebrated across the globe.
Working with the UK’s official organiser of the day, UK Safer Internet Centre, we were briefed to make sure UK Safer Internet Centre was front and centre in all #SID2018 media conversations, so we needed a plan that would cut through the noise.
Knowing that many would release a story that focussed purely on the negative effects of the online world, we worked with UKSIC to develop a story that felt honest and positive for young people, not patronising. Read more “Revealing the digital world as a double edged sword for UK youth”
We were really proud to launch Contact the Elderly’s latest national media campaign last week. The campaign – which used a combination of a news story and a shareable social video – aimed to highlight the issue of loneliness post-Christmas and drum up donations for the charity in the New Year.
When it comes to fundraising, we know social media and shareable video are incredibly powerful tools, so it was fantastic to be able to harness them for our latest campaign for the charity.
It’s no mean feat combatting ageism on the high street – but it’s the kind of cause that keeps Stand going.
We first launched Standing Up 4 Sitting Down a year ago, a campaign calling on high street retailers, big and small, to include more seats in stores and improve accessibility for older people. Turns out this was an issue close to the hearts of many people living in England.
Initially we secured retail partnerships from Debenhams, Hotter and independent retail stores around the country, and secured widespread coverage in print, online and broadcast.
As we approach the three-week countdown to Christmas, there’s no hiding from consumerism; everywhere we turn, we’re being tempted or encouraged to buy buy buy (and us Standees are dangerously close to Oxford Street!).
Even Christmas Jumper Day, our favourite festive fundraiser from Save The Children, indirectly encourages people to head to the high street and snap up a cheesy Christmas jumper bargain for the day. While it’s fun to get involved and raise money for a very worthy cause, it’s still fast fashion and there’s the worry that encouraging unsustainable buying habits could be doing more harm than good.
Now, we’re by no means Scrooges, but we do like to stick up for what we believe in. So this year, Stand HQ is putting a sustainable spin on one of our favourite festive days. Here’s how we plan to keep the workplace thoughtfully festive and fashionable this year, and we encourage you to do the same!
I was walking through my hometown in Peterborough last week when I stumbled across a brand-new Metro Bank outlet. It’s a pretty impressive building, and as the Bank’s 50th branch, it celebrated with a two-day grand opening party.
Despite Metro Bank’s self-proclamation as the ‘revolution in British banking’, I noticed most passersby staring in bewilderment. It was clear that most people had never seen or heard of Metro Bank before.
When it opened in 2010, Metro Bank was the first new high street bank to launch in over 150 years. It was viewed as a legitimate ‘challenger’ to the Big Four (HSBC, Barclays, Lloyds, RBS), offering branches open seven days a week, walk-in appointments and straightforward products. Different, yes. ‘Revolutionary’, not so sure.
E-commerce is without a doubt the biggest shift in retail, with traditional retailers facing increasing competition from online channels. Customers will go into a brick-and-mortar store but immediately pull out their phones to compare products and pricing. In fact, research from our client, global management consultancy Oliver Wyman, revealed that three in five shoppers plan to browse in store before buying online this Christmas. Whilst this might be cause for concern for a brick-and-mortar, doesn’t it also suggest that physical stores still have an important role to play in the customer’s shopping journey?