E-commerce is without a doubt the biggest shift in retail, with traditional retailers facing increasing competition from online channels. Customers will go into a brick-and-mortar store but immediately pull out their phones to compare products and pricing. In fact, research from our client, global management consultancy Oliver Wyman, revealed that three in five shoppers plan to browse in store before buying online this Christmas. Whilst this might be cause for concern for a brick-and-mortar, doesn’t it also suggest that physical stores still have an important role to play in the customer’s shopping journey?
Here are some of our latest obsessions, successes and joys.
Before the imminent influx of Christmas adverts take over, there have been a couple of brilliant campaigns shared across our news feeds that have got us talking the past couple of weeks. So while we remember the days before tinsel and talking polar bears, here’s a snapshot of our recent favourites.
The end of October saw the release of ‘The heist no one is talking about’, a harrowing and hard hitting short film from Oxfam that calls on companies to stop tax dodging. The film reimagines the effects that tax avoiders have on poor countries’ vital services with a heist of nightmares in a modern hospital.
With the end of the SNP party conference on Tuesday, most of the major parties have had their time in the spotlight for this year. In both Manchester and Brighton, Theresa May and Jeremy Corbyn had a lot to prove in their keynote speeches. Conferences consist of a vast range of events, from Russell Brand and Labour MPs discussing problem gambling, to a discussion at the Conservative conference on supporting Armed Forces children’s education, but the leaders’ speeches are always a key moment in the timetable. Not only do they offer a chance to speak directly to the party faithful, but also to reach the wider public and lay out plans for the future.
And yet Stand lived to tell the tale! (Never underestimate the endurance and enthusiasm of Stand-ees).
Whilst the nation enjoyed a lazy Saturday morning lie in, Stand were up alive and kicking, aboard the 6.30am train from St Pancras – Bamford, Derbyshire. Why you may ask? To embark on the first-ever DofE Adventure Fundraising weekend, trekking a limb aching 25km in the Peak District!
At Stand, we’re all about practicing what we preach and this weekend saw the team donning their hiking boots and dusting off the sleeping bags in support of one of our clients, The Duke of Edinburgh’s Award.
Smartphones are integral to our daily lives. Actions are increasingly effortless – after all, Apple set a new bar for contactless payments through Touch ID. In May, the number of Apple Pay transactions increased by 300% YoY and there’s no doubt this is growing with new banks jumping onboard.
It’s been a busy month for us here at Stand HQ, but boy do we have some great coverage to show for it. Have a glance at our August best bits here.
Ah Autumn. The time for snuggling up indoors with some good telly and a cuppa. Right? Nope, not for Team Stand. We’ll be welcoming the start of Autumn with nothing less than a 25km trek in the Peak District as part of The Duke of Edinburgh’s Award Adventure challenge.
On seeing the Bell Pottinger and Oakbay Capital story unravel, I imagine the temptation of most PR agencies is to argue that’s not how other PR agencies work, and to ask that we are not judged by the behaviour of one of the world’s largest agencies.
Despite being the holiday season July has seen some amazing #CrackingClientCoverage. Here’s our round-up of the past month’s best bits.
Meet the newest member of the Stand Agency team!