Here are some of our latest obsessions, successes and joys.

18
Jun
Becky Merchant

Quick Reads – A good news story with an important message

Posted by Becky MerchantTagged ,

Everyone loves a good news story and last month we got a great one when best-selling author Jojo Moyes rescued The Reading Agency’s adult literacy scheme from collapse after it lost funding.

When we first heard the news, we knew it would be a brilliant opportunity to get some first-class coverage about the wonderful work that The Reading Agency does and, more importantly, to raise awareness about the fundraising struggles that charities face.

Read more “Quick Reads – A good news story with an important message”

02
May
Becky Merchant

World Book Night: A success story

Posted by Becky Merchant

After the success of World Book Night 2017, it was no small feat to pull off an even bigger and better campaign in 2018. Fortunately, Stand were up to the challenge and delivered another smashing campaign that resulted in 199 pieces of coverage and delivered an important objective – to open up the conversation on the ‘right’ way to read.

To get people talking about World Book Night – the national celebration of reading and books, run by The Reading Agency – we devised a story around the engaging and relatable phenomenon of ‘book block’. Our newly coined term outlined an issue that many of us face – battling through books that we don’t enjoy. Our original research revealed that over 35 million people in Britain were paralysed by ‘book-block’ and over half admitted to being stuck on the same book for up to 3 months. Read more “World Book Night: A success story”

19
Apr
Lizzie Dean

Stand Agency appointed to work with Humanitarian Policy Group – part of the Overseas Development Institute

Posted by Lizzie DeanTagged ,

Stand Agency has been appointed by the Humanitarian Policy Group (HPG), part of the Overseas Development Institute (ODI), to support a review of perceptions of the organisation’s ground-breaking research and insight.
Read more “Stand Agency appointed to work with Humanitarian Policy Group – part of the Overseas Development Institute”

06
Apr
Lucy Chapple

Autism in the news

Posted by Lucy Chapple

Last week we arranged a background briefing for a national journalist with Michelle, an advocate who has three children with autism.

When asked to describe how autism impacts her children, Michelle told the journalist: “people don’t suffer from autism they suffer from a lack of understanding”.

Is this lack of understanding driven in part by inauthentic representations of people with autism in the news?

Read more “Autism in the news”

28
Mar
Miri

Youth Sport Trust appoints Stand Agency for social and content campaign

Posted by MiriTagged , , ,

National children’s charity, Youth Sport Trust has appointed Stand Agency to build a social and content communications campaign for its School Games project. Stand Agency will work with influencers and young people to encourage 14-16 year olds to be more active.

Read more “Youth Sport Trust appoints Stand Agency for social and content campaign”

22
Mar
Amelia Putt

Putting a child in charge of Mother’s day

Posted by Amelia PuttTagged , ,

Our work with Florismart showcases the talents of independent florists, so for Mother’s Day we put that to the test by asking 4-year-old Aariyan to pick the flowers for a special bouquet for his mum.

Mother’s Day is a key date in the floristry calendar, and independent florists have the edge on supermarket counterparts with their ability to create amazing bespoke gifts. With Aariyan in charge, could our florist rise to the challenge and still create something beautiful?

Read more “Putting a child in charge of Mother’s day”

16
Mar
Miri

Winners! Legal PR and Media Comms award goes to – SFE and Stand Agency

Posted by MiriTagged , , , ,

Stand Agency is adding to its award cabinet having won the coveted Legal PR and Media Comms award at last night’s LexisNexis Awards.

We were awarded for our work with Solicitors for the Elderly (SFE) on the fight for fairer probate fees which encouraged the Government to back down on its proposal, after the Ministry of Justice published a consultation paper planning significant fee rises.

Read more “Winners! Legal PR and Media Comms award goes to – SFE and Stand Agency”

08
Mar
Freya Trevor-Harris

Hit or Miss – a pink too far?

Posted by Freya Trevor-HarrisTagged , ,

This year has encompassed #MeToo and #TimesUp, the phasing out of Grid Girls and the publication of gender pay gaps; the battleground of gender equality is constantly gaining momentum. This leaves brands in a quandary, to overlook International Women’s Day looks stuffy, but by engaging with the day they open themselves up to debate on their motivation, and on their methods.

Read more “Hit or Miss – a pink too far?”

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