Here are some of our latest obsessions, successes and joys.

31
Oct
Katie Elliott

Armed Forces charity SSAFA appoints Stand Agency

Posted by Katie ElliottTagged , , , ,

We’re thrilled to announce that Armed Forces charity, SSAFA, the UK’s oldest tri-service military charity, has appointed Stand Agency to deliver integrated campaign activity over the next 12 months, including their iconic Armed Forces Week.

SSAFA provides lifelong support for all members of the serving community, veterans and their families when in need. Stand Agency will be working with SSAFA to drive awareness and support for the charity.

Upcoming collaboration will support SSAFA’s aim of increasing the visibility of the Forces family, whilst ensuring that the unique challenges they face are better understood by the general public.

Laura Oliphant, MD of Stand Agency said:

“We’re really pleased to partner with SSAFA to support the delivery of their campaign activity. We want to focus on ensuring all members of the Armed Forces are as visible outside of service as they are in. With this support in local communities in place, we want any Forces family in need to feel empowered to ask for help.”

Justine Baynes, Director of Marketing and Communications at SSAFA said:

“At SSAFA, we provide personalised lifelong support to those in need through our network of 5,800 volunteers. The Armed Forces community faces a unique and diverse set of challenges, which aren’t always obvious to wider society. Stand Agency understood the issues we are seeking to highlight, and ultimately overcome. Their ideas will help to shape public opinion towards Armed Forces and veterans.”

24
Aug
Amelia Putt

#literallyperfect: AI influencers, to aspire or not to aspire?

Posted by Amelia PuttTagged , , , ,

US Vogue is featuring AI influencers in its September issue, which has provided the perfect excuse to talk about one of the stranger trends to come out of Instagram, and my latest obsession, Lil Miquela – the AI influencer that has garnered 1.3 million followers on Instagram.

Read more “#literallyperfect: AI influencers, to aspire or not to aspire?”

27
Jul
Miri Buac

Our latest campaigns: Starting the conversation that no one wants to have

Posted by Miri BuacTagged , , , , , , , , , ,

As champions for older people’s legal rights, Solicitors for the Elderly (SFE) wanted to make the UK aware that, although many of us are living longer, healthier lives, more of us are facing conditions like dementia that may one day limit our own decision-making abilities. Most importantly, many of us are facing these conditions without the necessary plans in place, meaning highly personal decisions are often left in the hands of strangers.   Read more “Our latest campaigns: Starting the conversation that no one wants to have”

17
Jul
Grace French

Breaking the taboo with the launch of a new helpline

Posted by Grace FrenchTagged , , , , , , ,

Being a victim of a fraud or a scam isn’t the easiest topic to tackle – no one likes thinking that they might have done something ‘wrong’ or been ‘caught out’. Which is why we jumped at the opportunity to support the launch of a new service to make having these conversations easier, and to break the taboo around what is the most common crime in England and Wales.

To launch the Reassura helpline, we developed an integrated PR, social and digital campaign around the concept of breaking the taboo when it comes to talking about fraud and scams. Everyone has a story to tell – so why aren’t people doing so? And what is the impact of this silence?

Read more “Breaking the taboo with the launch of a new helpline”

11
Jul
Freya Trevor-Harris

“Never too latte to make a difference?” – Stand’s thoughts on Starbucks’ 5p charge

Posted by Freya Trevor-HarrisTagged , , ,

Starbucks announced yesterday that it will introduce a ‘latte levy’ of 5p per paper coffee cup to discourage single-use paper cups. The titan of high-street coffee stores has recently received negative PR for the high sugar content of its drinks, as well as accusations of tax avoidance and fallout from a racism scandal in the US. Taking a lead on sustainability may be a good chance for Starbucks to bolster its forward-thinking credentials.

Read more ““Never too latte to make a difference?” – Stand’s thoughts on Starbucks’ 5p charge”

27
Jun
Lucy Chapple

Communication Tips from Generation Z

Posted by Lucy ChappleTagged , , , ,

Last week, we welcomed two fourteen year olds to Stand HQ for Take Your Child to Work Day. Bella and Chloe spent their time with us shadowing client teams, participating in brainstorms, and contributing ideas for communications campaigns geared towards young people.

In this blog, Chloe and Bella share their thoughts on how brands and not for profits can effectively communicate with them in a way that feels authentic.

Read more “Communication Tips from Generation Z”