Here are some of our latest obsessions, successes and joys.

17
Jul
Grace French

Breaking the taboo with the launch of a new helpline

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Being a victim of a fraud or a scam isn’t the easiest topic to tackle – no one likes thinking that they might have done something ‘wrong’ or been ‘caught out’. Which is why we jumped at the opportunity to support the launch of a new service to make having these conversations easier, and to break the taboo around what is the most common crime in England and Wales.

To launch the Reassura helpline, we developed an integrated PR, social and digital campaign around the concept of breaking the taboo when it comes to talking about fraud and scams. Everyone has a story to tell – so why aren’t people doing so? And what is the impact of this silence?

Read more “Breaking the taboo with the launch of a new helpline”

21
Oct
Grace French

Disruptor brands – an industry challenge or an opportunity?

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Recently an article by Ian Griggs in PR Week caught my eye. It was about challenger brands being considered the biggest potential ‘crises’ in the eyes of established players. I, and several of those quoted in the article, thought it was a bit strong to label market disruption a crisis. Jim Hawker’s comments resonated the strongest with me, saying that “the best way to respond is to innovate today rather than scramble to respond tomorrow”.

Read more “Disruptor brands – an industry challenge or an opportunity?”

03
Mar
Grace French

Changing behaviour? It’s all in the mind

Posted by Grace French

This week I’m attending Ecobuild, the sustainable design, construction and energy event and a quick look at the conference programme got me thinking. There’s an intriguing session called ‘Unlocking environmentally responsible behaviour – can mindfulness help us make the change?’ I’m by no means a mindfulness expert but my understanding is that it’s a technique to improve life through increased awareness of the here and now. Could a more ‘in the moment’ appreciation of our world help promote less environmentally damaging behaviour? And if so, could mindfulness be a useful tool for wider communications and campaigning? Read more “Changing behaviour? It’s all in the mind”