The revenue generated through social media advertising spend in the UK is expected to grow by 12% a year. No surprise given the past 10 years development; both in the platforms themselves and how people use them.
Here are some of our latest obsessions, successes and joys.
I was lucky enough to head to the AllBright Club for a talk hosted by the Women’s Prize for Fiction’s founder, Kate Mosse. Kate was joined by Cathy Newman, Channel 4 broadcaster to celebrate the launch of her first book Bloody Brilliant Women.
US Vogue is featuring AI influencers in its September issue, which has provided the perfect excuse to talk about one of the stranger trends to come out of Instagram, and my latest obsession, Lil Miquela – the AI influencer that has garnered 1.3 million followers on Instagram.
Our work with Florismart showcases the talents of independent florists, so for Mother’s Day we put that to the test by asking 4-year-old Aariyan to pick the flowers for a special bouquet for his mum.
Mother’s Day is a key date in the floristry calendar, and independent florists have the edge on supermarket counterparts with their ability to create amazing bespoke gifts. With Aariyan in charge, could our florist rise to the challenge and still create something beautiful?